“ Lego had different level of customer, and in most cases customer meant big box store, wall-mart, toys R us K-Mart etc. and the end user was called the consumer. Lego would often ask the big box stores what they new about the consumer, and the big box stores would say they didn’t know anything about the consumer and why didn’t Lego know.
A great post about Lego! Thanks Karl we need more of it.
http://experiencecurve.com/archives/how-lego-caught-the-cluetrain-presentation-by-jake-mckee
3 years ago • 0 notes